What Happened? Shares of auto parts and accessories retailer Advance Auto Parts (NYSE:AAP) fell 6.1% in the morning session ...

What Happened? Shares of auto parts and accessories retailer Advance Auto Parts (NYSE:AAP) jumped 2.5% in the morning session ...

Bruce Willis will reprise his iconic role as Det. John McClane, but "Die Hard" fans expecting a return to the big screen will be disappointed. The commercial includes a major throwback to the original ...

Throughout the extended two-minute television spot, Argyle (De’voreaux White) and Theo (Clarence Gilyard) also pop up to help (or hinder) McClane through his quest to find a new car battery.

Advance Auto Parts is slated to open in the fall of 2013 and will be added to the company’s nationwide portfolio of over 3,500 stores. The store will also mark its first on Staten Island, with the ...

Over the weekend, a mysterious 30-second Die Hard teaser left fans wondering if Bruce Willis had filmed another instalment of the franchise in secret. There have been rumblings about another chapter ...

What Happened: Instead of battling villains, Willis' tough cop character is promoting a lineup of car batteries available at auto parts retailer Advance Auto Parts, Inc. AAP. The two-minute commercial ...