AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

The health and wellness space is exploding. We are not talking about gym memberships or kale smoothies anymore. We are ...

By 2048, women will control $124 trillion of the market. Brands that invest in real representation of women and personalized connection can outperform competitors.

As Charley SIGNATURE celebrates 15 years of creative excellence, the agency continues to redefine what it means to craft ...

The greatest challenge brands face today is managing short-term performance demands while still investing in long-term brand ...

One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Competition between brands is natural, but few rivalries are as ingrained in culture as the long-standing battle between Coca-Cola and Pepsi. Even people who have sworn off soda may hold an opinion on ...

B creator media spend, but 39% can’t track ROI. The infrastructure gap holding back the fastest-growing channel in marketing ...

CMOs hate being asked whether they’re right-brained or left-brained. It’s an “annoying question” because the answer is “both,” said Andrea Brimmer, CMO of Ally Financial, speaking at the Possible ...

Channel 4 has appointed Lisa Nash as Director of Brand & Content Marketing. Currently Global Brand Director at Deliveroo, Nash joins in the New Year to lead ...

Dave's Hot Chicken appoints Brandon Rhoten as Chief Marketing Officer to oversee brand marketing and accelerate growth ...