Which grocery store brands are people more likely buy and which brand-name products are worth the premium price? Experts explain. (Photo illustration: Carl Godfrey for Yahoo News; photo: Getty Images) ...

Store brands, sometimes known as private-label brands, are products created exclusively for a retailer and sold only in its stores. Private-label goods can be found in nearly every aisle: packaged ...

What inspires us to buy a particular product over its competitors? Is it trust in the product itself? Or is it trust in the people behind the brand, whose personal brand gives us confidence in the ...

Today's customers often value experiences over products and are drawn to brands offering outstanding experiences that encompass the shopping process, customer service, product usability, brand culture ...

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...

When The Washington Post ran a blind taste test last year to find the best bottled marinara sauce, the winner was Rao’s Homemade, the gourmet brand, at $10.59 a bottle. The big surprise, though, was ...