As Charley SIGNATURE celebrates 15 years of creative excellence, the agency continues to redefine what it means to craft ...

Branding is one of several important concepts in marketing a business. Marketing helps a small business to establish and develop a brand. Marketing involves the interactive communication process ...

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

Direct response advertising and branding are two different but common approaches to advertising communication. Direct response advertising, or sales promotions, have a short-term orientation. Branding ...

Murray State University’s Office of Branding, Marketing and Communication earned two Public Relations Society of America ...

Branding is how a company shares its values, connects with an audience and distinguishes itself from competitors. It’s become extremely important for businesses in marketing contexts to stand out in ...

Building a brand is an often unsung but equally essential aspect of marketing. It is commonly understated due to the intangible quality of a majority of its elements. This article focuses on why ...

You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...

Branding is an ongoing journey, but many restaurant operators think of it as a one-time effort — something to check off a list before opening day. The effort put toward branding should never be static ...

There is no arguing that cannabis is becoming big business. But it hasn’t always been this way – cannabis use has long been stigmatized in mainstream American society and still is for many. Therefore, ...