The real estate listing presentation is one of the most critical tools in your arsenal for demonstrating your knowledge, expertise, experience and authenticity to seller leads. A well-done listing ...

You walk into a listing appointment, really connect with the sellers and nail your listing presentation. Then they say they’ll get back to you. What do you do next?

Successful listing agents know that the key to securing a listing is preparation. Proactive agents do the work ahead of time and know what to expect going into every listing appointment. Check out our ...

Reader Question: We are going to be listing our home soon to take advantage of the spring market. We will be taking your recommendation and interviewing multiple agents, and we expect they will each ...

I remember my first listing appointment like it was yesterday. I was 18 years old and the seller was a sweet elderly lady who wanted to sell her home in a gated community that I'd never been to before ...