Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Forbes contributors publish independent expert analyses and insights. Rhea Wessel is the founder of The Institute for Thought Leadership. Jul 24, 2025, 11:15am EDT Great B2B thought leadership starts ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

As part of The Drum’s B2B Month, jurors from The Drum Awards for B2B reveal what the strongest work gets right and where teams need to evolve to meet rising expectations. To understand what ...

Account-based marketing (ABM). If you’re a B2B marketer, the chances are you’ve heard of it. But what is it exactly, and why is there so much fuss made of this B2B marketing strategy? Well, this blog ...

Your customers are only half the equation. Other businesses will inevitably send and receive cash, too. This situation involves business-to-business (B2B) payments, which are a different kind of money ...

Anna Ong never set out to become a B2B influencer. After a 15-year career as a banker, she took a break and stumbled across a storytelling event while on a trip to New York. On stage for the first ...

Be fast or be last- we all know that businesses pay utmost importance to pace. This is why one of the things that gives them a headache is excruciatingly slow transactions. Small-to-medium-sized ...

B2B merchants typically handle a large volume of transactions and manual payments and need an extra layer of security and protection. This is why the best B2B payment processors offer lower processing ...